The Extraordinary Everyday Lives Show #062 – Short Happy Life of Infinite Advertising Theory
EELS 62
Thursday 9 April 2009
The Extraordinary Everyday Lives Show #062 - Short Happy Life of Infinite Advertising Theory
*Eric Clemons writes on techcrunch and kicks up a storm – rightly so.
“Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising. “The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,”
*Kent writes - The Short Happy Life of the Infinite Advertising Theory
Eric Clemons sums up the obvious to many but ignored by some flaw in the Infinite Advertising Theory, the somewhere between a wish and a belief idea that online ads can pay for everything forever:Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites.
*ABC Australia’s online store abomination.
*Shirky on Newspapers and Thinking the Unthinkable
http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/
“If the old model is broken, what will work in its place?” The answer is: Nothing will work, but everything might. Now is the time for experiments, lots and lots of experiments
Experiments are only revealed in retrospect to be turning points.
Society doesn’t need newspapers. What we need is journalism.
[In time of revolution] it’s easier to see what’s broken than what will replace it. … We just got here. Even the revolutionaries can’t predict what will happen
…what real revolutions are like. The old stuff gets broken faster than the new stuff is put in its place.
“If the old model is broken, what will work in its place?” The answer is: Nothing will work, but everything might. Now is the time for experiments, lots and lots of experiments
Experiments are only revealed in retrospect to be turning points.
Society doesn’t need newspapers. What we need is journalism.
[In time of revolution] it’s easier to see what’s broken than what will replace it. … We just got here. Even the revolutionaries can’t predict what will happen
…what real revolutions are like. The old stuff gets broken faster than the new stuff is put in its place.
*Evernote interlude (unsponsored)
*Continued discussion of where the value is for traditional media online.
*Somehow we get back onto evernote again.
(between recording and publishing, Kent turned up this gem that Evernote are indeed working on Twitter integration http://news.cnet.com/8301-17939_109-10216234-2.html%3Fpart%3Drss%26subj%3Dnews%26tag%3D2547-1_3-0-20)
- Image Times Square at Dusk from flickr by Stuck in Customs
- Intro music “Wake Up Now”, by steck [Graham Steel; Scotland; macblawg], via macjams.com.